The new Rolex Day-Date 40 mm President was released this year (2015) by the most popular Swiss watchmaker in the world.
Given that Rolex does not introduce too many changes in their watch line, the release of the 40-millimeter Presidential has caused quite a stir….but why?!? The watch is only 1 mm smaller than the existing 41-mm Day-Date II for Christ’s sake!
In this video, Eric reviews the Day-Date 40 and compares it to the existing 36 mm Day-Date and its predecessor, the Day-Date II.
One quote from Eric sums up how he feels about Rolex’s decision to introduce the new watch:
“As far as Rolex is concerned, I don’t know if they were trying to please everyone or if they’re just smoking crack.”
That was blunt enough, wasn’t it?
Like Eric, many male Rolex fans already preferred the 41-mm Day-Date 2 over the punier 36-mm President. Yes, the 36-mm Day-Date is considered Rolex’s more “traditional” Presidential model – but that is no surprise given that the DD was introduced way back in 1956 and reigned supreme in its space for over 50 years; that is, until the release of the Day-Date II in 2008. However, given that the majority of watch fans (both male and female) have gravitated towards timepieces with larger case sizes over the last two decades, it’s no surprise that the 41-mm Day-Date II became an overnight crowd favorite upon its release. Consequently, we cannot blame diehard DD2 fans like Eric for labeling the 40-millimeter release an abomination!
Eric further expresses his affinity for the Day-Date II (and the general consensus of watch lovers that stand on his side of the fence), when he states:
“Personally, I think if you’re going to go with a 40, you might as well just go all the way and get the 41mm, because the 41 is the nicest size.”
Even though Eric will obviously anger many fans of the smaller Day-Dates (see exhibit-A, comments to the video on YouTube!), his argument is indeed logical. Think about it…
If you didn’t like the 41-mm because you thought it was too big, I doubt that a 1-mm cutback will now tickle your pickle. Likewise, if you were on the side of the rare male species that saw the 36-mm case diameter as utopian for your wrist, an increase of 4 millimeters will probably seem to you as wide as the Pacific. Either way, chances are that you wouldn’t have clamored for a 40-mm platter.
But some might say, “the way the band attaches to the case on the Day-Date 40 is much better now.” But is it, really?
Let’s see what Eric thinks…
“I think instead of it accenting and all blending in into the case, they tried to make this invisible looking…bracelet…through the watch. I don’t know man, I think it’s a little bit ridiculous.”
And based on the feedback we have obtained from many customers, I would have to agree. On the prior Day-Date models, the eyes could graciously flow up the band, link by link, until their final destination, the fusion of the band and case. Stopping at this “finish line” allowed the bracelet to fulfill an important purpose: to showcase the central and most beautiful part of the watch. With the new Day-Date 40, this is not the case.
On the new Day-Date 40, the eyes do not stop as they flow through the bracelet and reach the case. Instead, they have the tendency to flow all the way through the bottom of the watch, since the bracelet appears to do the same. This makes it seem as if the band is [as Eric says] “blending” into the case. The continuous band effect makes you feel as if you’re on a never-ending Daytona 500! It becomes quite dizzying after a while.
But don’t let Eric change your mind about the new Rolex Day-Date 40. Add your comments to the YouTube video above.
If you like the video, please make sure to share it with your friends (or anyone that’s into luxury watches) by using the social media buttons on this page.
If you haven’t already, please subscribe to our YouTube channel, were you can stay up to date with all our new video releases.
Check out the specifications for the Day-Date 40 in this section.