Since the first Rolex Day-Date (reference 6511) was introduced at the Basel Fair back in 1956, it was an instant success. A year after its birth, the model was the first to be awarded with the prestigious “Superlative Chronometer Officially Certified” certification still used today – an embodiment of precision in the watch industry. The Day-Date was also the first waterproof, automatic wristwatch to offer a modern calendar on the dial. Rolex sums up the success of their 36mm model well with a caption that refers to the Day-Date on their website, “Worn by more presidents, leaders and visionaries than any other watch.” In fact, the watch eventually became known as the “President,” a term that is popular even in modern times. Consequently, it should come as no surprise that many feel that Day-Date is the ultimate status watch. Day-Dates come in gold or platinum and with either a leather, Oyster (3 flat links) or the traditional “President” (5 round links) bracelet.
Rolex Day-Date represents luxury, accuracy, and sophistication. Since 1956, chiefs of state, celebrities, and other notable people have worn these watches. Day-Date watches were the first to show the date and weekday. Wristwatches previously had only the date function. Its affiliation with celebrities has made it a symbol of success and achievement. The Day-Date's gold and platinum construction makes it a limited edition. The elegant, robust 36mm case comes in several precious metals. The unique watch also features a fluted bezel. Rolex Day-Dates have many dial colors and textures and easy-to-read 18-karat gold time markers and hands. The day and date are carefully written in a curved aperture at 12 and 3 o'clock.