Richard Mille

Richard Mille is one of the newest ultra luxury brands to hit the Swiss watch market. Started in 1999, the company makes some of the most exotic and extravagant watches around. Taking its inspiration from aeronautics and racing cars, Richard Mille has pushed the envelope of technology and design. A blend of futuristic designs, good ergonomics and precise movements have created a line of luxury watches that can be described as works of art. Some models price range can be from $40K all the way up to $1M.

Utilizing strategic partnerships with celebrities and naming watches after them has been a successful marketing approach for the company (Examples: Felipe Massa (Formula One driver), Bubba Watson (Pro Golfer), Rafael Nadal (Pro Tennis player), Yohan Blake (Olympic Runner), Jackie Chan (Action Star), etc). Prices for Richard Mille watches range from $50K to more than $2 million!